Why is brand management so important? One important aspect every company must improve on is brand management. It is the assessment and planning of brand perception. It often determines how…
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Social Media and its part in globalization Social media shows that we are truly in the age of globalization. It is one of the things businesses and investors are focusing…
How to create a brand story that will create an emotional connection with customers? Say you remove your logo from a piece of content, would your customers still know that…
Why Multimedia in Education is crucial In the 21st century multimedia is involved in almost everything we see or hear. It has significantly taken the fields of entertainment and education…
5 handy SEO techniques Every site owner dies to hold the number one spot in Google search. But it is not a piece of cake. To get to this position,…
Live streaming on the rise Ever wondered how live streaming can be used effectively by businesses? Already, brands have been utilizing the appeal of live broadcasting to target customers. With…
Getting better sales through your UI Design What’s the one thing that can keep a user interested in a website? What’s the one thing that can make your customers say,…
The art of the blog There are a lot of bloggers out there. A recent infographic put the figure at 152 million individual blogs. That’s 152 million different voices competing…
The Sience of Social Media Any social engine which has a lot of followers or users should look forward to having a much strong establishment of its brand online. Any…
Do it for the Vine! ‘Do it for the vine’ was the unofficial slogan for the short-form video-creating app, which was killed off earlier this year. At its height, Vine…