If you want to stand out from the crowd and get that awesome job position or sell your hand-made products or maybe position yourself as a trustworthy financial adviser you…
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When discussing branding of the company, one’s company logo plays the format vital part of the branding strategy .this is because this logo is the sole and foremost identification of…
Nowadays, being in business means that, sometimes, it gets quite challenging to keep up with the latest trends, especially when it comes to using social media. Other than choosing the…
You’ve probably noticed the amazing number of marketing campaigns that can be found literally anywhere on the internet at any given moment, and the most of it is, without a…
It’s a digital age, the era of knowledge, the time where only unique messages get across, where pictures, info-graphics and videos have more impact than written words. The trends being…
Storytelling on Social Media Almost all social and content strategies have storytelling in their core. It enables marketers to build a narrative that connects with prospects and customers on a…
Stand out with great branding As the level of completion strengthens day in day out and with new business entries into the market, a strong business brand will make you…
Why branding is crucial Branding is the process of creating an image and name for a product that is characterized by uniqueness and standing out in the consumers’ heads; this…
Why is brand management so important? One important aspect every company must improve on is brand management. It is the assessment and planning of brand perception. It often determines how…
How to create a brand story that will create an emotional connection with customers? Say you remove your logo from a piece of content, would your customers still know that…